# Helvetica (2007)

> A visually playful investigation of how one ubiquitous typeface became a battleground over modernism, clarity, and creative freedom.

Canonical page: https://ember.film/movie/7697

## Facts

- Runtime: 80 min
- Genres: Documentary
- Director: Gary Hustwit
- Cast: Michael Bierut, Neville Brody, David Carson, Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Matthew Carter
- TMDB rating: 7.2/10
- IMDb: https://www.imdb.com/title/tt0847817/

## Ember's analysis

- Pacing: measured
- Intensity: mild
- Complexity: accessible
- Violence: none
- Mood: witty, curious, visually playful, design study, creative inspiration

## Synopsis

Explore the world of design and the profound impact of typography on our visual culture.

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