# No Gain No Love (2024)

> A career-driven woman hires her neighbourhood convenience store worker for a fake marriage to win a promotion, and the arrangement starts to blur into real feelings.

Canonical page: https://ember.film/tv/147528

## Facts

- Seasons: 1
- Episodes: 12
- Episode runtime: 69 min
- Status: Ended
- Genres: comedy, romance
- Network: tvN
- Cast: Shin Min-a, Kim Young-dae, Lee Sang-yi, Han Ji-hyeon, Joo Min-kyung, Jeon Hye-won, Lee You-jin, Go Wook
- TMDB rating: 7.5/10
- IMDb: https://www.imdb.com/title/tt32981987/

## Ember's analysis

- Pacing: brisk
- Intensity: mild
- Complexity: simple
- Violence: none
- Tone: breezy, playful, warm, sincere, comedic

## What critics say

Audience reception is positive, praising the playful fake-marriage romance and the lead pairing's chemistry.

## Synopsis

No Gain No Love (2024) is a South Korean romantic comedy series created for tvN, a Korean television network that delivers its romcoms with a polished, sparkling tone. Shin Min-a stars as Son Hae-yeong, a career-minded woman who arranges a fake wedding with Kim Young-dae's Kim Ji-uk, a convenience store employee from her own neighbourhood, because a fake marriage will help her secure a promotion. The engine of the show is the bargaining between the two: rules for the pretend marriage, cover stories for coworkers, and the awkward household compromises that follow when two people who once bickered as neighbours have to share a home. Supporting characters, including Lee Sang-yi as Bok Gyu-hyeon, add workplace and family complications that keep the arrangement under pressure. The series runs a single season of twelve episodes, each around seventy minutes, and moves as a continuous romance rather than a case-of-the-week format. Its tone is breezy, playful and warm, with a steady undercurrent of sincere longing beneath the contract. The age gap between the leads and the enemies-to-lovers friction give the romance an edge. Fans of Crash Landing on You, My Love Patzzi and Single in Seoul will find similar pleasures in its mix of comic misunderstanding and tender emotional payoff.

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