# Iss Pyaar Ko Kya Naam Doon? (2011)

> A headstrong idealist and a calculating businessman are forced into a marriage that tests their opposing views on love and manipulation.

Canonical page: https://ember.film/tv/36189

## Facts

- Seasons: 12
- Episodes: 600
- Episode runtime: 24 min
- Status: Ended
- Genres: drama, romance, family
- Created by: Aakash Pandey, ved raj, Hitesh Kewalya, Janaki VV, Sudhir Kumar, Shweta Bhardwaj, Gautam Hegde, Barry Dhillon, Shilpa D'Melo
- Network: StarPlus, MBC Bollywood, MBC Shahid, JioHotstar
- Cast: Sanaya Irani, Barun Sobti, Dalljiet Kaur, Abhaas Mehta, Akshay Dogra, Deepali Pansare, Utkarsha Naik, Sana Makbul
- TMDB rating: 7.6/10
- IMDb: https://www.imdb.com/title/tt2300165/

## Ember's analysis

- Pacing: measured
- Intensity: strong
- Complexity: accessible
- Violence: none
- Tone: melodramatic, emotional, romantic, intense, warm

## Synopsis

Iss Pyaar Ko Kya Naam Doon? (2011-2018) is an Indian Hindi-language television soap opera broadcast on StarPlus and later streamed on JioHotstar. Khushi (Sanaya Irani) believes in means over ends, while her husband Arnav Singh Raizada (Barun Sobti) believes everyone has a price and can be manipulated. Their marriage of convenience sets the engine of the show: two opposed worldviews collide inside a large joint family in Delhi, where jealousy, deception, and misunderstandings keep pulling the couple apart and back together. Supporting principals include Anjali (Dalljiet Kaur), Shyam (Abhaas Mehta), and Payal (Deepali Pansare), whose rivalries and loyalties drive subplots. The series unfolds across twelve seasons and six hundred episodes, a long-running serialized daily soap where each episode advances domestic conflicts, relationship turns, and family politics. Its tone blends melodrama, romance, and warmth, with emotional confrontations and a comforting familiarity. Fans of Kasautii Zindagii Kay and Yeh Rishta Kya Kehlata Hai will find resonance in its marathon structure and love-hate romance.

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