# Ecomoda (2001)

> Betty and Armando lead a struggling fashion company, balancing its survival against rivalries, betrayals and family life.

Canonical page: https://ember.film/tv/63938

## Facts

- Seasons: 1
- Episodes: 35
- Episode runtime: 50 min
- Status: Ended
- Genres: comedy, drama
- Created by: Fernando Gaitán
- Network: RCN
- Cast: Ana María Orozco, Jorge Enrique Abello, Lorena Meritano, Geoffrey Deakin, Mario Duarte, Julián Arango, Luis Mesa, Ricardo Vélez
- TMDB rating: 6.1/10
- IMDb: https://www.imdb.com/title/tt0301263/

## Ember's analysis

- Pacing: brisk
- Intensity: moderate
- Complexity: accessible
- Violence: none
- Tone: melodramatic, playful, sincere, comedic, heightened

## What critics say

Audiences rated the single season moderately, with the sequel-style return of the Ugly Quarters storyline and the Ecomoda company drama drawing mixed views.

## Synopsis

Ecomoda (2001-2002) is a Colombian national-television telenovela series created by Fernando Gaitán for RCN. Betty Pinzón (Ana María Orozco) and Armando Mendoza (Jorge Enrique Abello) take over leadership of Ecomoda, a fashion company in crisis, and must keep its doors open while navigating boardroom rivalries, betrayals and the return of the unforgettable Ugly Quarters. Around them, Gabriela Garza (Lorena Meritano) and Nicolás Mora Cifuentes (Mario Duarte) add romantic and professional tangles, while family obligations at home pull at the leads from every side. Told across a single season of 35 fifty-minute episodes, the series is one continuing soap arc rather than a case-of-the-week format, with each episode adding a new conflict to the company's fragile future. Its setting is a contemporary Bogotá-style corporate world of fashion houses, meetings and domestic dinner tables. The tone is melodramatic yet playful, mixing sincere emotional stakes with sharp comic exchanges and heightened workplace absurdity. Themes of loyalty, ambition and the messiness of family ties run throughout. Fans of Ugly Betty, Yo soy Betty, la fea and Dallas will find resonance in its blend of soap excess, office intrigue and warm comic heart.

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