Would I Lie to You? 2

• Comedy

This French comedy follows the chaotic expansion of a small garment business into the challenging realm of big-box retail. Eddie, Dov, and Yvan navigate the absurdities of corporate bureaucracy and cutthroat negotiations with Eurodiscount, a sprawling hypermarket chain, clinging to their unconventional methods as they confront scaled-up production and distribution. The film distinguishes itself through a relentlessly farcical tone, deriving humor not from grand jokes but from the escalating misunderstandings and cultural clashes inherent in attempting to merge a ragtag operation with a polished, international system. It’s a surprisingly tender observation of friendship tested by success, showcasing the protagonists' resilience and enduring camaraderie amidst a whirlwind of logistical nightmares and social faux pas.